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E M A A N I
Just when you imagine haute couture infused with the
intricacies of traditional works to render designs that promise to take your
breath away, think Emaani.
Emaani is a leading luxury brand with a global reach that believes
in enrobing ethnic aesthetics along with innovative and trending designs.
Paving the way for elegant and exceptionally beautiful outfits, galvanized
from the regal attires of a foregone era that are reminiscent of the Nawabs of
Awadh and Rohilkhand.
Our traditional embroidery techniques seek to personify the true
essence of the glorified Nawabi culture, enduring traditions, and
exquisite craftsmanship. We handcraft outfits that resonate with the historical
opulence; while graciously imbibing the traditional techniques preserved in the
acumen of the unsung craftsmen. Perfected over time on vintage silhouettes we
have designs that transport you in an awe-inspiring era of splendor and subliminal
style.
Escorting the classical heritage, we seek to conserve and
perpetuate the rich heritage of Indian handicrafts alongside empowering the
unemployed artisans who are losing recognition due to the contemporary and
unsustainable lifestyles in vogue.
ABOUT FOUNDER
Emaani, was founded by Khadeeja Khan from the city of
Rampur. Drawing inspiration from the entrepreneurship spirit of her mother, who
is a distinguished couturier for over three decades. After moving her base to
Lucknow, she has effectively positioned Emaani at the confluence of the exotic
culture of Lucknow and Rampur. She has held a keen and close eye on
meticulous arts which are now translated as unmatched and spectacular designs
at Emaani.
Today, her brand Emaani holds testimony to the curious,
yet unique admixture of the Awadhi and Rohilia styles of design, keeping true
to the original enchantment for classics and forgotten arts. Her signature
styles include the interesting improvisation of beadwork and delicate patterns
to fashion outfits that are nothing short of a surreal dream. With a variegated
work spectrum, she dabbles effortlessly across attention-grabbing baroque to
the subtle elegance of pastels, customized to conform to your individual taste.
Leaving nothing to the imagination, Emaani brilliantly creates sophisticated
dresses with an immutable artistic appeal, highlighted with elaborate
ornamentation on luxuriant fabrics. The forte being Resham work and other
labyrinthine embroideries adapted to versatile patterns.
Our collection includes- Farshi/ Patatpatti/
ChatapatiGhararas , KalidaarLahengaas, Salwar Kameez,Silk Saris and custom
orders.Our team is adept at all kinds of hand-woven works like that of Zardozi,
Dapka, Resham, mirror work, Lucknowichikankari, and patch works along with
the offering of all kinds of textile design/ color/ texture suiting your
personality and the event.
OUR VISION
Aesthetic take on classical designs
Indian handicraft is a celebrated and distinguished virtuosity on the global platform, which unfortunately is a dying art in the contemporary scenario. At Emaani, we strive to sustain and safeguard the age-old skill of adroit craftsmen that has permeated across generations. We pay great attention to developing this skill and relaying it professionally for their continuity. Extending vocational training to those who seek to assimilate these arts, to produce classy couture ensembles to adorn your wardrobe.
